In this ´snippet´ we will look at uplift devices in direct marketing.
A testimonial is a piece written by someone who has something good to say about the College. Usually it´s from someone who has been successful, but it can always be current students. It is used to portray the benefits of attending the College and provide a good feeling from someone.
There are two types you can use; from a parent stating that they made the right choice for their teenager. Similar from a student extolling the benefits of the social life, course and facilities at the College.
A lift letter is usually from someone of stature that may have connections with the College. Again it recommends the reader to read further by commenting on the benefits of the College.
Next time we will look at another aspect of the direct marketing package.
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